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Google unveils Bard as its ChatGPT killer

Google has fired up the race for AI dominance by unveiling “Bard”, a language model that directly rivals OpenAI’s ChatGPT.

“AI is the most profound technology we are working on today,” a statement on Google’s website said today.

“It opens up new opportunities that could significantly improve billions of lives.”

ChatGPT, an AI language model assistant, has become a worldwide phenomenon garnering 100mln users in two months and a reported US$10bln investment from Microsoft.

Google, owned by Alphabet, will be releasing Bard, “an experimental conversational AI service, powered by Google’s language model for dialogue applications (LaMDA).”

The AI features will be incorporated into the Google search engine soon, the organisation confirmed.

“Next month, we’ll start onboarding individual developers, creators and enterprises so they can try our Generative Language API, initially powered by LaMDA with a range of models to follow,” the statement added.

Google recently invested £300mln in AI start-up anthropic, along with Cohere and, and will use these companies to scale AI systems and computing powers for its developers.

Chinese tech company Baidu also announced its own ChatGPT rival “Ernie Bot”, set for internal testing in March before going public soon after.

Baidu’s share price rallied 15% today following the news, after falling by 25% in 2022.

Alphabet’s share price remained slightly less volatile after the announcement of Bard, up 0.2% at US$103.16 in overnight trading.

“People are turning to Google for deeper insights and understanding,” the US company said confirming “Soon, you’ll see AI-powered features in Search that distil complex information and multiple perspectives into easy-to-digest formats.”


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